Frozen Food Is Back In The Game
It used to be that frozen food consisted of aisles of orange coloured chicken nuggets and ‘shove in the oven’ pizzas. But frozen has now not only become acceptable, but a preference for many keen cooks.
Almost everything you can think of now comes in frozen form. Be it avocado halves or chopped herbs. There are also many options for vegetarians and vegans when it comes to different ‘meatless’ protein options.
Frozen food is now the fastest growing food and drink category in the country. But why is this the case and should you start upping your frozen food purchases?
Quality
There is a misunderstanding that frozen food is lower in nutrients and flavour. However, this is not the case, with freezing being the best and most natural way to preserve the nutrients and flavour in food, locking it all in. Research has shown that we are prepared to pay 56p more per head in order to decrease preparation and washing-up time by 16 minutes. For example, having stir-fry vegetables already prepared and packaged, is favourable for many over buying all of the ingredients separately to spend time preparing them, regardless of whether this is cheaper. And with many pre-prepared foods and dishes now containing a variety of exciting and varied choices, it’s hardly surprising that this is now the case.
Nutrition
Freshly picked food can be frozen within hours. This means that the nutrition will be locked in, rather than being given the opportunity to decrease over the days it will spend being refrigerated.
Sustainability
Frozen foods require now additives or preservatives to lengthen their shelf life, as they cannot spoil in such low temperatures. This will appeal to anyone looking to avoid additives within their diet. It also gives the opportunity to avoid waste of frequent offenders such as fresh herbs. You are able to simply use what you need and leave the remainder in the freezer for a later date.
